The Brand New Big Ten!

So this week the Big Ten unveiled is new logo and its new divisions, since it started off this last around of college alignment by poaching Nebraska from the Big 12. And even though there is now 12 members, the conference will always be known as the Big Ten. I really doubt the conference would ever change its name, which is basically a brand and not so much just a conference. The logo isn't as creative as the old one, which had the 11 number put in the negative space, but its not bad. Its big, bold, retro, like the Big Ten.

So we have the divisions, Leaders and Legends. Right, which is basically pretentious and not that well thought out. Ohio St and Penn St are in the Leaders, even though they more known for their legendary traditions. It probably looked really good and sounded great in the flashy power point presentation but seems kinda stupid to the outsiders. The Leaders division will include, Ohio St, Penn St, Illinois, Purdue, Wisconsin, and Indiana. The Legends will be Iowa, Michigan St, Michigan, Minnesota, Nebraska, and Northwestern.

The entire conference is set towards honoring the history of the Big Ten. The championship trophy is named after two great Big Ten coaches, Stagg-Paterno, and then the Big Ten Coach of yea will get the Hayes-Schembechler trophy. Basically, it is all self love for the conference and what it has done for the last hundred years.

Too bad Notre Dame missed out on joining in, they love beating off to their own history.